Obsolete Brands

In the aftermath of three setbacks for the Liberals – the 2022 federal election defeat, the New South Wales state election defeat in March 2023 and the loss of a safe seat in Melbourne at the Aston by-election on 1 April 2023 – the party seemed to have plummeted in popularity and influence. Matt Golding likens it to some now-defunct commercial brands that were once household names.